Audience segmentation is the process of grouping people based on shared characteristics. This is done to help you improve your targeting.
The most commonly used real estate marketing segmentation types:
Personal: These describe the outward-facing attributes of Buyers and Sellers; their Age, Date of Birth, Marital Status, Length of Residence, Occupation
Financial: These tell you about the financial health of Buyers and Sellers, their; Household Income, Net Worth, Credit Score, Loan to Value, Known Real Estate Investor
Household: These give you an insight to their; Appraised Home Value, Purchase Price, Size of Home, Bedroom Quantity, Household Size, Generations in the Household, Number of Adults and Children
Geography: Where is your target market located? This can be as wide or narrow as you require, from Geo Fencing a Single Subject Property Address to a Zip Code.
Get precise and find insight that resonates
Creating clear audience segments based on first party data insight is what determines effective marketing. Understand how to refine audiences and get closer to your prospects.
Make an impact with specific customers
Blanket messaging is no longer sufficient. Learn how segmentation enables you to communicate authentically and honestly to your prospects, by zeroing in on what matters to them. Target your segmented audiences with the right message at the right time... It matters!
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